Youth Entrepreneurship Expert’s Tip of the Month – August

Young Women in Business

Recently I had a conversation with a few young adults who were also young ladies in business. They expressed concerns regarding being able to effectively and efficiently communicate their vision and their competency for success to others, especially males within their “support” system. Below are a few tips for them and other young women who may have similar encounters:

• Develop or improve characteristics that you may see yourself needing or improving of. For example, if you are shy, practice speaking before groups of friends, slowly building your audience. Become knowledgeable about your “industry” — this will allow you to develop more confidence, which will really help you to effectively and efficiently communicate.

• Separate family and business! If your family is a part of your business or gives you advice, be sure that all communication about the business is done in a professional manner, and not at home in a personal manner. What do I mean? Well, if your father is one of your business advisors, send him a letter (or give him a letter) stating you would like to request his attendance for a “Board of Advisors” meeting. At the meeting with your father, and whomever else you may have identified as individuals who can give you sound business advice, communicate that you value their input and guidance; however, you realize the final decision will be on you, as you are the one who holds the vision of your company. But realize the importance of feedback from others.

• Is there a successful business woman you admire? Perhaps you know the individual personally or you only see the person when they come on TV every week. Either way, find a successful business woman to adopt as a mentor. Learn their story, their struggles, and grow from this newfound knowledge.

~Brandon L. Griffin
Youth Entrepreneurship Expert, Campus Calm

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